ABOUT US
Prism Insights brings over a decade of research and product expertise across industries, regions, and markets, helping companies uncover critical insights, validate assumptions, and drive smarter product decisions.
We work with teams around the world — from early-stage startups to global enterprises — to deliver actionable insights that move products and strategies forward with clarity and confidence.
Areas of expertise include:
0→1 Innovation - early-stage product discovery, market fit validation, and launch strategy
B2B and Enterprise Solutions - untangling complex workflows and aligning product strategy with business and client needs
AI agents/Assistants - user behavior, adoption, and multimodal interaction design
Health Tech - patient and provider needs, digital health solutions
Augmented and Financial Data Analytics - professional user workflows, decision-support tools
VR and AR - investigating use cases and professionals’ needs
Consumer Advertising — ad experience optimization, monetization strategy
And more
For projects requiring additional scale, Prism Insights works with a network of outstanding research, product, and design partners to deliver high-quality, impactful insights.
We work with clients across the USA, Europe, and beyond
Katrina Egert-Pecot, MSc
Prism Insights Founder and Principal
Prior to founding Prism Insights, Katrina was a co-founding research partner at Velocity Ave and spent seven years at Google leading strategic research for core products and 0→1 innovation teams. She has worked with a diverse range of companies - from idea-stage to large enterprises and everything in between.
She graduated from UC Berkeley with a degree in Cognitive Neuroscience and has advanced degrees in Neuro and Cognitive Psychology w/ HCI focus from the University of Munich. Her work background spans Silicon Valley, New York, and now Europe, enabling Prism Insights to bring a global, cross-industry perspective to every engagement.
LinkedIn | katrina@prisminsightsllc.com